Better never rests. Joii labs is... Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco

Justyna Strzeszynska Founder and CEO of Joii Labs

Founded on research, driven by real experience

We are a brand built by those who menstruate, by those who have spent years listening to others who do and by those who have been left unsupported. We listened to you in our focus groups, in our anonymous questionnaires. We listened to your voices online, in forums, social media and through reviews.

Every stage in our journey is continually supported by a team of menstrual health researchers, materials technicians and innovators, all working with your voice at the centre.

Driving change within menstrual health research

Born out of personal frustration, our journey has continuously highlighted how vital research into menstrual health conditions, both within diagnosis and treatment is not getting the support it needs.

Championing this research and creating a clearer picture of menstrual health underpins every decision we make. Not only do we continue to work alongside world class menstrual health researchers but we are also passionate in our support for the next generation of researchers. Partnering with University of Edinburgh, our MHS programme aims to inspire the same urgency and passion for finding the answer to the next generation of world class researchers.

Our research and technical partners

Materials that perform harder for you

We have deconstructed, analysed and challenged every material and ingredient that goes into our products. Understand why they are there, how they perform and where they are from. We strive to ensure that the best material for every purpose is being used. This has allowed us to see past the marketing and trademarked tag-lines to truly understand how we can make every material work harder to support you at every stage.

Understanding the true impact

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